Why Pay-per-click advertising?
Pay-per-click advertising a form of paid advertising, as the name implies. Here, businesses partner with different third-party companies, like Google, to have an advertisement placed on a specific page. So, when a user types in a specific word, their advertisement will show-up. Depending on the visitors action, the business is charged a small percentage of their budget
How much do Google ad campaigns generally cost?
This depends on your specific goals and needs. On average, businesses can look to spend between $200-$400 monthly. Now, businesses that are looking to generate leads quicker will require a bigger budget.