Off-page SEO is about everything that doesn’t happen directly on your website. Optimizing your website is called on-page SEO and includes things like site structure, content and speed optimizations. Off-page SEO is about, among other things, link building, social media, and local SEO. Or in other words, generating traffic to your site and making your business appear like the real deal it is.
There are mainly two types of SEO i.e On-page SEO and Off-page SEO.
To learn about On-page SEO, read this article: On-page SEO steps.
Off-page SEO vs On-page SEO
Off-page SEO is when your website is mentioned elsewhere on the web. It is an effort (such as through social media marketing or influencer marketing) to generate links and ratings, so your site rises in credibility and rank. It is out of your control.
On-page SEO is the optimization of your website. It is the optimization of items on your website (such as keyword optimization and internal linking), so you can rank higher for the keywords you target. On-page SEO is within your control.
Why is Off-page SEO important?
Search engines have been trying for decades to find a way to return the best results to the searcher. To achieve this, they take into account a number of on-page SEO factors (described below), some other quality factors, and off-page SEO factors. Off-page SEO gives them a very good indication of how the World (other websites and users) perceive the particular website.
A website that is high quality and useful is more likely to have references (backlinks) from other websites. It is more likely to have brand mentions on social media (Facebook likes, tweets, Pins, etc.) and it is more likely to be bookmarked and shared among communities of like-minded users. All these signals give the ‘green light’ to search engines to rank a website higher in the results.
Local SEO is also off-page SEO
Local SEO is essential if your business is locally oriented. For local businesses, part of the off-page SEO is really in-person SEO. Word-of-mouth marketing plays a big role in getting people to your business. Not just that, happy customers can leave reviews online that Google – and other potential customers – can use to see how well you are doing.
Step by Step process for Off-page SEO:
If you have created any kind of content which is share worthy, then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
Contribute as Guest Author
There are a number of good and quality blogs that are open for guest post from various authors. Write an amazing research piece and reach them with the content for guest post. Don’t focus on quantity of links but rather focus only on quality links. Also don’t keep posting multiple times on the same guest blog site.
Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. SM media presence will help grow your business and also help you get more backlinks.
Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way to generate more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
Blog Directory Submission
Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR. Some of the popular video sharing sites are Youtube, Vimeo, dailymotion, Tiktok and there are others too.
Above all, Web2.0 is just another technique where we can create sub domains in high domain authority websites. For example medium.com, tumbler, blogger, WordPress etc.
Use Google My Business
Google My Business is another Google product for free. Optimize this platform for best local SEO ranking. There are n number of places where you can smartly optimize the content and links and from that we can generate a decent number of social traffic and brand awareness.
Off-page seo might seem harder than On-page SEO because many Off-page factors aren’t entirely under control. But don’t worry, Riazorsolutions will do it for you. Riazorsolution is a Web Design and Development agency which also specializes in SEO based in Tampa, Florida. We help small-medium businesses to scale up their business by taking their business online and helping them to rank top in google searches with a perfectly working SEO plan.