What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
What is the difference between SEO and Digital Marketing?
Digital Marketing is a broad term which is used for Internet marketing i.e marketing a product, brand or any website online via different marketing methods like SEO, SMO, Email Marketing, SEM, Affiliate marketing and so on. It covers many different topics & techniques which are used by marketers to market their product. Whereas SEO is one of the important branches of Digital marketing, Its Search engine optimization which means to optimize a website to gain better search engine ranking so that it can drive traffic on search engines.
How does SEO work?
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.
Importance of SEO
In today’s competitive market, SEO marketing is more important than ever. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines. Some of the reasons SEO is important for business are listed below:
- If there are two websites selling the same product. The website with better SEO is more likely to have more customers and make more sales. In short SEO can put you ahead of the competition.
- While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Of all US searches only 2.8% of people only click on paid advertisements.
- SEO is pretty easy to learn. Depending on your bandwidth, willingness to learn, and the complexity of your website(s), you could perform some basic SEO yourself which can help you save some money.
- Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.
- The majority of people who search in search engines are more likely to click only top 5 suggestions in the search engine results. So, brands with weak search engine optimized are more likely to have less sales which can result in failure in business.
SEO is a huge topic in the digital marketing world, and it encompasses numerous strategies. Let’s take a look at a few SEO strategies.
1) On-page SEO
On-page SEO is the most common strategy that businesses focus on for their sites. To put it simply, on-page SEO refers to changes you make on your site that positively impact its performance. One of the most common on-page SEO optimizations is keyword optimization. When users conduct searches, they use keywords to generate a list of relevant search results. To help valuable leads find your business, you need to conduct keyword research to discover the keywords and phrases people search online to find your products and services. Then, you can incorporate those keywords in key places on your site like your page titles, meta descriptions, and headings. In addition, you can create custom content to address the keywords.
2) Off-page SEO
Off-page SEO involves optimizations to your site that don’t happen on your site. These are external factors that influence your site’s performance. One of the biggest off-page SEO factors is social media sharing. When you share your site link on your social media pages, you can’t control how your audience interacts with your links on your social pages. This is an external ranking factor that can help your site perform better. It’s important to note that social signals don’t directly impact your SEO. They have no direct effect on improving your ranking but can lead to behaviors that help improve your ranking. When you share your content links on your social profiles, you have the potential to earn links for your page. People can share your link on their own profiles and help drive traffic to your page. Driving relevant traffic to your page can help improve your site’s ranking. Some other off-page SEO factors include reviews and backlinks. These things drive traffic from other places to your website. They aren’t things you can do on your site to optimize it, but rather, are external factors that influence your ranking.
3) Voice Search SEO
One of the newest types of SEO optimizations is voice search. Voice Search has become one of the most popular ways to conduct searches. With devices like Alexa, Google Home, and Siri, voice search will continue to grow.Voice search SEO requires optimizing for the right keywords. You must optimize your site for words that your audience will verbally use. This includes slang words. When you optimize for voice search SEO, you must optimize to deliver information quickly. Users conduct voice searches to get quick answers. This means you must structure your content to make it easy for Google to pull the information.
4) Technical SEO
The first stage in the SEO process is called technical SEO. As the name implies, technical SEO has nothing to do with the actual content of a website or with website promotion methods. It has to do with settings you need to configure to make the job of search engine crawlers easier. Usually, once you get your technical SEO correct, you may not have to deal with it again. On the other hand, if you have problems with crawling and indexing, it can negatively impact your rankings.
How Riazorsolutions can help you to boost your website SEO?
If you are still confused how to get started. Don’t worry Riazor Solutions will do it for you. Riazor Solutions is a Web Development agency based in Tampa, Florida. We also specialize in SEO. Our SEO plan perfectly works, we have 100s of satisfied customers who have boosted their business with just proper SEO. We help small medium business owners like: restaurants, shops, law firms, etc to stand out of the crowd and grow their business.. Don’t believe, check our testimonials.
We’re excited to help you drive results with a custom SEO campaign!